Dan Gregory
Identity-Driven Leadership & Business Strategy
Speaking · Workshops · Mentoring · Consulting
“Dan is the unlikely love child of Simon Sinek and Ricky Gervais.”
— THOUGHT LEADERS GLOBAL
Four-time author on Behaviour, Change, Influence & Possibility
Founding Panelist on The Gruen Transfer
Host of LinkedIn’s “A show called Brandin’’
Named in the “Top 25 C-Suite Speakers to Watch,” by Meetings & Conventions, USA
The strategic mind behind the most successful New Product Launch in Australian history
An internationally award-winning business strategist, four-time author and expert in Identity-Driven Strategy, Dan Gregory plays at the intersection of Business Strategy, Performance Psychology and Stand-up Comedy.
Today he helps leaders, entrepreneurs, and organisations shape the identities that drive leadership, culture, performance, innovation and category-leading brands. All delivered with the timing and insightful humour of a professional stand-up comedian.
The 3 Pillars of Identity-Driven Strategy
Purpose — The Impact You Want
Positioning — The Influence You Need
Performance — The Behaviour Required
Dan also co-facilitates with 30 year business partner Kieran Flanagan on Team Dynamics & Collaborative Innovation
Dan’s 2026 Speaker Showreel
Dan’s “ID-ology”
Identity is the psychological force that shapes all human behaviour and makes change stick!
In a world where expertise is increasingly interchangeable, our greatest advantage is no longer what we know, but who we choose to be. When identity shifts, behaviour follows.
My passion is helping leaders, entrepreneurs, professionals and teams build identities that inspire extraordinary performance, amplify influence and create lasting social and commercial impact.
Identity-Driven Strategy takes you from…
AT THE MERCY OF CHANGE to LEADING IT
MICRO-MANAGED to SELF MOTIVATED
CULTURES OF CONTROL to CULTURES OF THE WILLING
CONSCIOUS COMPETENCE to AUTONOMOUS PERFORMANCE
CATEGORY GENERIC to INDUSTRY INFLUENCER
YOUR FIELD’S BEST KEPT SECRET to THE GO TO
DOING to BEING
How Dan helps
Identity-Driven Strategy applied to…
Positioning
The Influence you need!
#PersonalBrand #Brand #ThoughtLeadership #Commercialisation #Marketing
Dan Gregory & Kieran Flanagan
The team you build!
#TeamDynamics #CollaborativeInnovation #StrategicFacilitation #EventHosting
Dan (Daniel) Gregory
Dan Gregory is an expert in Identity-Driven Leadership & Business Strategy. He helps leaders, entrepreneurs, professionals and teams shape culture, change, performance and category-leading positioning through keynote speeches, workshops, mentoring and strategic consulting.
A four-time author, regular media commentator, founding panellist on The Gruen Transfer and host of LinkedIn's A Show Called BrandIn, Dan was named one of Meetings & Conventions USA's "Top 25 C-Suite Speakers to Watch." Blending performance psychology, business strategy and stand-up comedy, he is internationally recognised for his engaging, practical and entertaining approach to driving commercial and social impact.
Dan has developed personal brand strategies, as well as leadership and behavioural performance programs with leaders in organisations as diverse as the UN, Coca-Cola, TikTok, Aldi, AstraZeneca, the Australian Navy, and Federal and State Governments. His next book, The Younique Advantage, is due for release in early 2027.
Some of Dan’s proudest achievements include:
Developing the strategy behind most successful new product launch in Australian history and the world’s most successful brand resurrection.
Creating organisation-wide identity shifts, experience design and behavioural strategy for financial organisations, technology companies and law firms
Working with United Nations, UN Women and Singapore Government on behaviour change initiatives to combat human trafficking.
Building leadership and cultural development programs for multinational tech giants, big pharma, engineering firms & professional services organisations.
Designing the postgraduate curricula for the University of Western Sydney (Business & Behavioural Performance) and authoring the Innovation Course text for William & Mary College in Virginia, USA (Innovation on Purpose).
Designing internationally award-winning strategies & communication for global companies like Coca-Cola and Unilever.
Writing four books on human behaviour, communication, performance & identity
Being a regular on ABC TV’s The Gruen Transfer as well as hosting A show called BrandIn for LinkedIn .
Let’s work together. Drop Dan a line (or two)
Clients
“His address was as witty as it was challenging, weaving humour with hard truths, and practical frameworks with stories that linger long after the laughter has faded...
... he took us through six guiding principles of leadership, but rather than delivering them as abstract theory, he wrapped each one in stories that made the ideas tangible and memorable.”
“The psychologsist and business person in me are in heaven.”
“@DanGregoryCo takes #leadership to the next level. Scarily awesome!”
“Comedy relief from down under with a huge helping of #knowledge.”
“We’ve had amazing feedback - Very grateful!”
“Dan scored OFF THE CHARTS with our audience.”
“Dan, as usual, you were the post man. You delivered.”
“The feedback from your presentation has been bombarding! Which is bloody awesome!”
“Dan had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive - we wouldn’t hesitate in working with Dan again in the future.”
“It was a pleasure to deliver the genius of Dan Gregory to our members at the Real Estate IQ Conference. Dan’s infectious enthusiasm, coupled with his brilliance, was incredibly well received by our audience with many following up on his presentation in months to come. I would personally recommend Dan’s services to any event manager who is looking to effectively engage, educate and inspire their delegates.”
“Signs of genius.”
“Our recent Business Partner Exchange event was a great success, largely due to Dan Gregory. Dan met our brief completely, with his presentation providing a strong and supportive storyline for our launch. We couldn’t have asked for more, and are looking forward to other opportunities to work with Dan in the future.”
“He more than lives up to his own advertising!”
“Australia’s Don Draper!”
“Over 100 leaders in the real estate industry left our convention buzzing with possibilities.”
“Engaging, entertaining and informative and we were so impressed that we are preparing to work with them again this year for another area of our business.”
“What a fantastic way to kick off the new year! (We’ve been) flooded with positive phone calls and emails!”
“A unique ability of entertaining an audience with humour while giving them a wide range of strategies that can make a significant difference to their bottom line.”
“I learned a huge amount and the team feedback has been incredibly positive.”
“Rarely have I heard anybody articulate their thoughts with such clarity and vision. His intelligence and insight provides a much greater understanding of how to engage your customers, your team and the community. I would whole heartedly recommend Dan, you will never be disappointed.”
“Funny and fact-filled!”
“Just mind-altering.”
“Dan was bloody brilliant. I didn’t move a muscle his entire presentation and have definitely stolen a few ideas he presented.”