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Conference Speaking

Dan Gregory is a speaker, author & social commentator who speaks on how to read & lead human behaviour:

  • Leadership & Culture

  • Influence & Engagement

  • Insights and Incites!

Rated in “the top 25 C-Suite Speakers to watch,” by Meetings & Conventions USA, Dan is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during three years on the road working on the US and UK stand-up comedy circuits – skills put to great use in front of millions of viewers as a regular on ABC TV’s “Gruen” series and Channel 7’s “Masters of Spin”. 

He has created leadership strategies for global technology firms, designed performance strategies for sales teams and C-Suite executives and driven engagement strategies for organisations as diverse as Coca-Cola, Newscorp., the Royal Australian Navy and the UN in Asia.

Dan is an author, speaker and social commentator who helps leaders and individuals explore what makes their customers buy and their team members buy in by helping smart people be people smart. Square Images Speaking II.png


How identity drives beliefs, behaviour & belonging


All human behaviour is ultimately driven by our sense of identity - who we think we are and who we wish to project to the world that we are. Identity builds cultures, increases buy in and internalises motivation making performance and competence intrinsic and unconscious. So how do we ensure we have chosen an optimal identity for ourselves, our customers and our organisations or communities, and perhaps more importantly, how do we change them when we get it wrong?

In this enlightening and provocative presentation, Dan Gregory will help you understand how identity shapes us, informs our purpose, drives decision making and purchasing behaviour as well as creating a sense of belonging and loyalty that seems to defy logic.

Developing a clear identity-centric strategy for ourselves and our culture allows us to more effectively engage our teams, market and sell to our customers and clients as well as anchoring our WHY in a sense of WHO. In other words, rather than customers consciously wondering whether they're making the right purchase decision or team members feeling confused as to whether they are behaving in a strategically aligned way, they simply need to ask, “Is this the kind of thing I, or we, do?” 


This keynote is designed for leaders who need to create “cultures of the willing” around a sense of purpose, for sales and marketing professionals who want to know what sits at the base of their customers’ and clients’ decision making and purchasing behaviour and for individuals who want to better understand what drives them and their behaviour.


  • Learn how to build an identity that has your customers buying and your team buying in

  • Understand why a “Transitional Identity” is critical to driving behavioural and organisational change

  • Gain tools and techniques to make your cultural identity tangible and pass-on-able

  • Develop an awareness of how your identity reflects on that of your customers and where conflicts and frictions might arise Square Images Hypotheticals.png

Hacking Human Nature

How to drive performance & success “by design”


Motivation is certainly a great thing to have, however, few of us are motivated all of the time and certainly not in every area of our lives or our work. In fact, there is much behavioural research that points to the fact that, in the long term, design beats discipline!

In this exciting presentation, Dan Gregory will reveal how to hack human nature as well as how to work with who you are and who shows up. In other words, these tools and techniques allow you to create a bias towards success (and away from failure) as well as providing practical strategies to help you work with who you are (rather than beating yourself up) and ways to engage who shows up (rather than complaining about their limitations).

Hacking Human Nature is all about understanding human tendencies and preferences, learning to swim with behavioural currents and engineering habits and procedural “interrupts” that allow performance to show up independent of engagement. Moreover, it allows you to understand the shadow to your strengths and to turn your weaknesses into assets. What’s more, by designing active competence into your habits, systems and processes, engagement and confidence actually increases - creating a virtuous circle of improved performance.


This presentation is ideal for high-achieving leaders and teams who want to lift their game, for customer experience and service teams wanting to fix breakage points and develop “no-where-else” experiences and for professionals and managers wanting to correct or redirect behaviours and performance.


  • Learn the 3 unconscious drives that inform human behaviour and gain a new understanding of how strengths and weaknesses drive performance

  • Develop skills in behavioural design that allow you to fix friction points and develop signature experiences

  • Spend less time beating yourself up (or psyching yourself up) and more time developing count-on-able competence

  • Identify how and where to lead your team, and your community, with gentle “nudges” (to borrow a term from Dan Ariely) rather than by command and control

The 3 Levels of Influence

The psychology of engagement


If we want to increase our influence, to lead more effectively, to drive the change we wish to make in the world and to increase sales and personal persuasiveness, we need to understand that there are multiple levels of engagement. However, too often, we bias towards logical arguments and rely on calls to rationality while ignoring the much more powerful emotional and psychological levels of influence, or else we repeat trite features and benefits promises without understanding what is really driving those we seek to influence. 

In this insightful presentation, Dan Gregory will help you navigate The 3 Levels of Influence and take you one a journey from the Literal to the Emotional and ultimately to the Psychological levers that drive our decision making. He’ll then explain how to transform this understanding into persuasive communication that is visual, verbal and behavioural.

Peppered with real world case studies with clients of The Impossible Institute, this presentation makes the process easy to understand and simple to implement, so it's hugely practical for any leader, sales professional or marketing team that needs to increase their influence and deepen their connections.


This keynote is for anyone engaged in the business of influence and persuasion - which is most of us if we’re being completely honest. However, it's specifically designed to transform the persuasive communication and strategies of leaders, sales professionals, business owners and marketing teams.


  • Understand how to ladder down through the layers of influence from Literal to Emotional to the psychological

  • Learn how to communicate that understanding in a way that feels empathetic rather than manipulative

  • Develop multiple communication tools that range from the verbal to the visual and even behavioural

  • Understand how to align your value with their values and define what you are actually “selling”

Behavioural Trends

How to read and lead human behaviour


To navigate a world of unprecedented change, we need to do more than simply focus on what’s changing in terms of technology, we must also understand the changes that are taking place in human and social behaviour.

The world is in a constant state of change, which is incredibly fascinating to many of us, but also a little frightening for those of us who are struggling just a little bit to keep up. We’re witnessing behavioural and social changes that include generational trends, the democratising of information and shifts in demographics and psychographics as well as the redistribution of trust as large institutions fall from grace and are usurped by new powerhouses of information and influence.

In this revelationary presentation, Dan Gregory will reveal just whats going on in our societies and our psychologies as he reveals the latest trends in human behaviour and just how they are going to impact our organisations, team members and customers, not just in the future, but right now, today!


This presentation helps leaders, managers, human resources professionals, sales and marketing teams and anyone who works in the business of human behaviour to stay up to date with how our culture, social interactions and behaviours are shifting and changing. Just as importantly, it explains what these shifts mean to our organisations and the people we serve and work with.


  • Gain a critical insight into current trends in human and social behaviour and what they mean to the customers you serve and the teams you work with

  • Understand how these shifts will affect the way you sell to customers and the kinds of products and service offerings that will resonate with them

  • Learn how to not be trapped in your own world view but to truly understand what's driving the people around you

  • Make better strategic decisions based on who people are today, not who they were last week Square Images Debates.png

Great Debates

Dan is also regularly called on to captain great debates opposing the likes of Jean Kittson, Kieran Flanagan, Marty Wilson, James O’Loughlin and other speakers with backgrounds that straddle the worlds of business and stand-up comedy. 

What he loves about great debates is that, like a hypothetical, they allow for a broader discussion of an issue, challenge or opportunity. The real difference is that great debates are a format that allows us to stretch an audience’s understanding and insight by exploring the absolute extremes (not necessarily personal points of view) of an issue in a non-threatening and entertaining way. This is particularly useful when the issue or conference theme might be considered contentious, political or even controversial. 

The process starts with a conversation with the events and leadership team to explore what the real challenge is, where there might be blindspots or biases and the outcomes they’d like to achieve in terms of the conversations they’d like the debate to initiate. It also involves meeting with and coaching Dan’s team (and occasionally the opposition) so that the arguments are compelling, thought provoking and spirited.

Some examples of past great debates include:

  • Should the government be able to access our data? (For the Australian Cyber Security Conference) - Dan argued for YES

  • The world’s out of control - can we do anything about it? (For Macquarie Bank) - Dan argued for the NO team

  • Is innovation actually a good idea? (For Meetings & Events Australia) - Dan argued for YES

Dan scored OFF THE CHARTS with our audience.
Dan, as usual, you were the post man. You delivered.
The feedback from your presentation has been bombarding! Which is bloody awesome!
Dan had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive - we wouldn’t hesitate in working with Dan again in the future.
It was a pleasure to deliver the genius of Dan Gregory to our members at the Real Estate IQ Conference. Dan’s infectious enthusiasm, coupled with his brilliance, was incredibly well received by our audience with many following up on his presentation in months to come. I would personally recommend Dan’s services to any event manager who is looking to effectively engage, educate and inspire their delegates.
Signs of genius.
Australia’s Don Draper!
He more that lives up to his own advertising!
Our recent Business Partner Exchange event was a great success, largely due to Dan Gregory. Dan met our brief completely, with his presentation providing a strong and supportive storyline for our launch. We couldn’t have asked for more, and are looking forward to other opportunities to work with Dan in the future.

Let’s work together. Drop me a line (or two):

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